Winners of the scholarships will receive a $5,000 cash prize to be used for educational purposes at an accredited college or university. For Toyota, it was a fun, interactive way to promote safe driving among teen drivers.
“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging responsible and safe driving habits,” said Patricia Salas Pineda, group vice president, national philanthropy and the Toyota USA Foundation. “With Discovery Education, we congratulate the winners of the Toyota Teen Driver Sweepstakes and all those who participated in the Heads Up! challenge for their commitment to safety.”
The scholarships are just one part of a joint program that Toyota and Discovery Education called “Toyota Teen Driver” that aims to keep teens safer behind the wheel. For the Toyota Teen Driver Sweepstakes, teens played the online, interactive road challenge, Head’s Up, which allows teens to put their driving skills to the test and see how they handle distracting scenarios. The game conditioned teens to avoid distractions like sending text messages, changing a radio station, or drinking a soda.
“Discovery Education recognizes the importance of educating America’s youth on the dangers and consequences of distracted driving and we are thrilled that so many teens shared our commitment to safety by participating in the Toyota Teen Driver Sweepstakes,” said Mary Rollins, vice president of education partnerships, Discovery Education. “Heads Up! is an effective and engaging challenge that allows teens to experience the consequences of distracted driving while fostering safe behaviors behind the wheel.”
More information on the Heads Up! game or other initiatives to promote safer driving can be found at ToyotaTeenDriver.com.
by on April 28, 2011
